THE NUMBERS

    What the demand is worth

    Revenue view at 6–12 month maturity. No platform, no pricing — just the market.

    $82,973
    / MONTH — NEW REVENUE AT MATURITY
    $165,849
    ANTICIPATED ADDITIONAL MONTHLY REVENUE
    $8.13M
    — FIVE-YEAR REVENUE, CUMULATIVE
    Median-based · every number adjustable on the Assumptions tab.

    Projections at current assumption settings — not a guarantee of results.

    THE FUNNEL

    From searches to revenue in four steps — each step uses benchmark rates, not hopes.

    at median values
    1
    1,250
    SEARCHES / MO
    2
    75
    BECOME LEADS
    6.0% acquisition at maturity
    3
    22.1
    BECOME CUSTOMERS
    benchmark close rates
    4
    $82,973
    NEW REVENUE / MO
    37.5
    Lawn care leads
    30
    Landscaping leads
    7.5
    Snow leads (Dec–Feb)
    75
    Total leads
    THE ACCOUNTS

    Where the accounts come from

    RECURRING (MAINTENANCE)
    1
    12/mo
    contracts won
    direct recurring wins
    2
    ~162/yr
    total new ACCOUNTS
    residential or commercial-HOA
    DESIGN-BUILD (PROJECTS)
    1
    ≈9/mo
    PROJECTS WON
    high-ticket one-off jobs
    2
    ~23/yr
    CONVERT TO MAINT.
    the real value of a project
    37.5
    Lawn care leads
    30
    Landscaping leads
    7.5
    Snow leads (Dec–Feb)
    75
    Total leads
    $2,348
    Snow — new customers
    $112,104
    Snow — attached to maintenance accounts

    Those recurring accounts are worth $8,760 to $160,200 each over their life — they're the real prize in this market. Win the job, keep the account.

    THE ASSET

    Lifetime value by customer type

    Design-build jobs pay once — $10,000 and done (unless converted). The accounts are the asset:

    R
    RESIDENTIAL
    $8,760
    maintenance · ~4 years
    C
    THE PRIZE
    COMMERCIAL-HOA
    $160,200
    maintenance · ~6 years
    D
    DESIGN-BUILD
    $10,000
    project · one-off

    A couple of commercial accounts change a landscaper's year. That — not the average one-off — is what's actually for sale in this market.

    Lifetime values are modeled from typical contracts and retention — individual accounts vary.

    THE BUILD-UP

    How the revenue builds

    Nothing arrives on day one. Quarters are the climb; years are the cruise — and the recurring share is what compounds.

    Recurring revenue passes one-off work before the end of year one — that crossover is the whole strategy.

    Recurring / month
    Projects / month
    Projects$16,667
    Recurring$3,983
    $20,650
    Q1
    Projects$37,500
    Recurring$12,357
    $49,857
    Q2
    Projects$58,333
    Recurring$24,026
    $82,359
    Q3
    Projects$70,833
    Recurring$36,208
    $107,041
    1yr
    Projects$75,000
    Recurring$69,587
    $144,587
    2yr
    Projects$75,000
    Recurring$85,027
    $160,027
    3yr
    Projects$75,000
    Recurring$90,798
    $165,798
    4yr
    Projects$75,000
    Recurring$90,849
    $165,849
    5yr
    Year-1 Ramp-up

    Modeled ramp under median assumptions; actual timing and totals will vary.

    Projects / month at year 5 $75,000
    Recurring / month at year 5 $90,849
    Total run-rate / month at year 5 $165,849

    Numbers shown are current settings.

    Loaded truck leaving jobsite at dusk

    The demand is real. The numbers are conservative.

    This is the market with no platform uplift — the system multiplies it.

    All figures on this page are estimates and projections, built from published market research and the stated assumptions — every one of which is adjustable on the Assumptions tab. Projections are illustrations, not promises: actual results depend on execution, competition, seasonality, and market conditions, and will differ from these figures. Nothing here is a guarantee of revenue, profit, lead volume, rankings, or business performance. This assessment is informational and is not financial, legal, or investment advice.