THE DIALS
Every number starts here
Gray chip = the researched median. Click a dial's chip to reset it. Changes apply everywhere instantly.
Service mixTurn a service on or off to match the company
Monthly demand1,250
Acquisition rate6%
Demand mix by service100%
YOUR CURRENT BUSINESS
Your current business
Sizes what the system adds to the business you already have — see The System tab.
Current annual revenue$1,500,000
% of current revenue that is recurring60%
SECONDARY DIALS
All other assumptions
Close rates %
Account mix %
Contract Value ($)
Billed months / year
Snow attach % & $
Retention years
Winnable pool
DB → Maint conv %
System uplift dials
median 1.15
median 1.20
median 1,000
median 5%
median 18 @ $24
Median-based and deliberately conservative: these numbers include no platform uplift, and where research gives a range, the model uses the low end. Additional dials join this page in a later phase.